Many restaurants are relying heavily on pre-orders to scale back their dinner rush and to meet revenue goals. Make sure the person taking orders can give customers the time and attention they deserve when placing an order by phone. Hone in on your busiest time and make the necessary staffing preparations to ensure that things will run smoothly. Ensure their other tasks are minimal during the rush so they can focus on customer service, upselling and most importantly, organizing a timetable for order completion and pick up. You need your most knowledgeable and personable staff taking orders during peak hours. So, how do you maximize your business when you only have two or three hours? The answer is to get the right staff at the right time. Your profitability time window is smaller now, so in order to capitalize you must be prepared. Had the restaurant in the story staffed up appropriately over the dinner rush, they may not have lost any business. As a result, many restaurants have cut back on staffing during the day and increased their staff during the dinner rush. Although variances always existed, your establishment had a longer period of time to generate the revenue needed for survival and success.īut with many regions still experiencing indoor dining restrictions, the restaurant rush now happens in a two to three hour window.
![restaurant rush 2 restaurant rush 2](https://www.shockwave.com/sites/default/files/_GAME_IMAGES/picons/restaurantrush_xl.jpg)
Pre-pandemic, a server’s shift might last eight hours to cover all three busy periods. Some enjoyed a lunch rush, then there was the three-o’clock appetizer and drink crowd, and finally, the busy dinner rush.
RESTAURANT RUSH 2 FULL
In the past, restaurants had the luxury of spreading out their busy period over the course of a few hours, or even a full day. Like most restaurants these days, the establishment in this story is dealing with some difficult new demands and challenges. Stated commonly: ‘First impressions are everything’. They were greeted in a friendly manner, their order was taken and the transaction was completed in a matter of minutes.Ĭhances are they will never call the initial restaurant again because of the negative experience they had. You know, the one they usually ordered from. The next step was obvious: they picked up the phone and called their favourite local restaurant. They had just wasted ten minutes trying to order dinner. Seconds turned into minutes that lingered on, and finally, thanks to their growing impatience and rumbling stomachs, our team member hung up the phone.
RESTAURANT RUSH 2 SERIES
But this time, instead of placing them on hold, the employee put the phone down and proceeded to deal with a series of pick-up orders while also talking to kitchen staff. Unfortunately, they got the same curt response and were asked to wait again. Understanding that accidents happen, our team member called back again. “Sure,” they said, and then they were hung up on. At the start of the call, the employee taking their order was curt and rushed. They typically order from a favourite, tried-and-true establishment but recently decided to switch it up and support another local business.
![restaurant rush 2 restaurant rush 2](https://i.ytimg.com/vi/_Tepa-Fays4/hqdefault.jpg)
One of our team members orders out every week as a way to consistently support independent restaurants in their community.
![restaurant rush 2 restaurant rush 2](https://i.imgur.com/9gWdNRi.jpg)
Let’s explore how this shift can affect your restaurant and how best to embrace it. We have evolved into a society that seeks fast results and instant gratification. Consumers in a technological age are used to faster service in all aspects of their lives and as a result, their tolerance for delays has diminished. Well, not everything - but it’s an important element of your service model. When it comes to customer satisfaction, timing is everything.